A trophy cabinet probably wouldn’t be the first thing you’d think of when designing a brewery, but for Lacons that’s been an essential part of their planning. Their visitor centre has a selection of the 52 cups, certificates and medals on display representing the demand for their beers.
Established as a brewery in 1760, the business was bought, then subsequently closed in the mid-60s, but brewing returned to the east Norfolk coast again just over 5 years ago. Working closely with the Lacon family, the new owners revised the iconic falcon logo and even started using the yeast from the original beer that had been held in deep freeze.
The current Lacons team are just as fastidious about producing a quality pint as their predecessors were 250 years ago. The brewing methods and equipment may be state of the art now, but tradition still plays a part in what they do. The beer range currently stands at 27 different varieties, offering a fantastic choice of styles for both the traditional drinker and the craft beer enthusiast alike. The malted barley is bought from a local specialist supplier and hops are sourced from around the world.
Encore, the flagship beer has been crowned “World’s Best Bitter under 4.5%” on two separate occasions at the World Beer Awards, as well as receiving Overall Cask Champion at the International Brewing Awards (the Oscars of Beer!) and category Bronze at the World Beer Cup.